Event Marketing
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Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
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Acquisition
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales. -
Acquisition
How to Translate Your Brand’s Visual Identity From Digital to Real Life
Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention. -
Acquisition
Esports & AR: 4 Promising Sports Marketing Trends in Digital
As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward. -
Acquisition
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour. -
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Acquisition
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Acquisition
TD Bank Shares How it Plans to Engage WorldPride Attendees in June
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
talks about TD’s history with the community and how it nurtures that relationship. -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.
