Topic | Event Marketing

How the IRL pop culture meme helped Pizza Hut cruise to success.

Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.

Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…

Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.