Topic | Event Marketing

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.

A local campaign teaches kids about bullying through fun activities and discussions.

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.