Topic | Email Marketing

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

Want to improve your email marketing program? Get input from your entire organization.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.