Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
Topic | Ecommerce Marketing
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest's new ecommerce features for brands.
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
