Ecommerce

• 

  Data & Analytics

  Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

  Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

• Digital

  Visit Our New Sister Site DM Confidential

  Access Intelligence’s DM Confidential is now part of the Chief Marketer network.

• Digital

  Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

  Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

• Digital

  Email, Search Help Drive Black Friday, Cyber Monday Spending

  So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.

• Digital

  Cyber Monday Breaks All Records; Mobile Plays a Huge Role

  Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

• Digital

  IBM’s Strategy Director on Lessons from Black Friday

  Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

• Data Driven ROI

  Mattel Uses Web to Boost Retail Sales and Bond with Collectors

  A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

• Data & Analytics

  Website Usability Testing Boosts Profitability

  Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

• Acquisition

  Local Social Networking in Play for Sears Hometown Stores

  In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

• Digital

  Data and Frequency Capping Can Drive Better Media Buying: Q&A

  Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs