Topic | Ecommerce

Nike and Facebook Up Their Ecommerce Game

|  by Chief Marketer Staff

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

ECOMMERCE IN THE COVID-19 ERA

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

	
        

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