Topic | CRM

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking

There are some factors of resort management that Intrawest Corp. just can't control. Take the weather, for example. Fresh powder can't be guaranteed for

Two years ago, Saab examined its prospect market and realized it could not outspend its much larger competitors in general advertising outreach. But the

In May, Victoria's Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain

The Skalli family hopes that its 20% to 30% growth mandate will have American wine drinkers seeing red specifically, the Cabernet Sauvignons or Merlots

If the first step in online marketing's adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based