The Ring of Truth
Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,
Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,
Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with
Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And
AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP's 130 million direct mail solicitations
Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche
Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters
Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would "drive
What looked on paper like an $18 million profit for Chase's Group Sales program was actually an $18 million loss for the entire company. But the loss
In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with
Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson
Click here to view the 2023 winners!