Topic | CRM

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.

Want to tell better B2B stories? Put your customer at the center of the tale.

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…