The Regulated CMO’s Guide to Social CRM Technology
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.
Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details.
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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