Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.
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