Topic | Consumer Marketing

Understanding the Buyer’s Journey

Partner Content

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Understanding the Buyer’s Journey

Partner Content

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

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