CMO
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Video Marketing
Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot
We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.
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Data & Analytics
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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Acquisition
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
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Data & Analytics
Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
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Digital
Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.
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Marketers on Fire
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
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Digital
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
