Topic | Branding

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.

Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut's nuts.

Conan O'Brien is the first comedian to ever be honored with his own custom Pantone color.

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.

Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.

To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.