Topic | Brand Activation

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.

UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.

After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is reinventing the brand—and marketing too.

Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.

On May 14, the brand will begin posting clues on Twitter and the hunt will begin.

From Allstate to Betty Crocker to Arby's, read about the brands that created campaigns that drew incredible viral sharing.