Topic | B2B

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.

What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.

Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.