The Yankees’ Bush-League CRM

YANKEE FANS, IT SEEMS, can’t win for winning.

According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who resell their tickets through online sites such as StubHub or eBay. Yankee officials are trawling these sites looking for offers. If the officials can determine who’s doing the selling based on where the seats are, the subscribers who try to unload tickets for a single game lose all their tickets for the season.

This policy will, if enforced rigorously enough, primarily alienate long-term fans. People who buy tickets on a one-off basis