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Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
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Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
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How to Elevate B2B Buyer Personas Through Strategic Survey Insights
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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Knowing Your Customer—When Your Customer Is a Business
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Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
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Marketing Is Not a Foreign Language
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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7 Ways to Promote Your Brand’s Awards and Achievements Authentically
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A Programmatic Approach to B2B Advertising in 5 Steps
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Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
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Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
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Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
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2023 PRO Awards: Winners and Finalists Announced
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Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
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PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
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2023 PRO Awards: Call for Entries
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Webinar: How Successful Brands Deliver Personalized Experiences
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Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
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INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
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INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
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