Sweepstakes
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Acquisition
My Bet is on the “Coke Chase” Showgirls
Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.
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Acquisition
Yellow Post-it Fever? Yes, I’m sure I have it.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.
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Acquisition
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Acquisition
Volvo Trucks Launches Online Game and iPad App
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
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Acquisition
Program Design Key to Gamification Success
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
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Acquisition
Kellogg, Verizon use Gamification to Build Loyalty
Three ways gamification can benefit brands.
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Acquisition
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
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Acquisition
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.
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Acquisition
Local Social Networking in Play for Sears Hometown Stores
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
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Acquisition
Cost Plus Uses Pinterest Contest to Show Off New Collections
Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.