Sprout Social

• 

  Acquisition

  Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service

  A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

• 

  Data & Analytics

  Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

  Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.