Sports Marketing Archives - Page 2 of 4

The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.

KFC courted Canadian basketball fans with the first-ever winterized game.

How the USAA engaged fans with experiences during the latest Army-Navy football game.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.

Ways in which sports sponsorships are likely to show up this fall.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.