social marketing
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Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
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Acquisition
3 Benefits of Activating Influencers Around Major Life Stages
Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact. -
Agencies
3 Ways to Boost Your Facebook Marketing
In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.
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Social
Instagram Reigns for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
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Agencies
Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
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Social
The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.
