Social
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Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals. -
Profiles & Campaigns
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement. -
Profiles & Campaigns
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers. -
Social
Lenovo Turns to Influencers for B2B Workstation Promotion
Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products. -
Social
Social Media is the New Retail Storefront
Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing. -
Profiles & Campaigns
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements. -
Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Social
Three Reasons Brands Should Control Their Social Data
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
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Social
6 Reasons Influencers Should be Part of Your Social Strategy
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.
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Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
