Sampling

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  Acquisition

  Hoagies Anyone? Dietz & Watson Opens Pop-Up

  Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
  decades. Next month it celebrates by throwing a three-month party for its neighbors.

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  Acquisition

  Red Robin Shares Signature Fries Across Nine States

  For the next three months, the Red Robin Food Truck is on
  the road celebrating its 50th birthday with consumers.

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  Acquisition

  Mars Valentine’s Day Spa Bursts with Sweet Flavors

  Valentine’s Day is just around the bend and Mars is ready to celebrate
  with a pop-up shop sweetened with its gums, mints and candies.

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  Acquisition

  “Whatever Froots Your Loops” Takes on Bullying with United Way

  A local campaign teaches kids about bullying through fun activities and discussions.

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  Acquisition

  Tweet—and a Knorr Meal will Appear at Your Door

  Knorr is using social media to encourage trial of its One Skillet Meals
  and its new delivery service.

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  Acquisition

  Nesquik Stages First Experience—Marketer Tells All

  Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
  its first experiential event came to be and how it all went down.

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  Agencies

  A Lesson in Sampling Best Practices

  With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

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  Agencies

  5 Essentials for Sampling Success

  Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.