ROI

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  Demand Gen

  Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

  Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

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  Data & Analytics

  Three Essentials for Better Data in the Age of AI

  If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

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  Agencies

  Digital Marketing Metrics That Will Uncover Big Growth Opportunities

  The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

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  Agencies

  Predictive Analytics Helps SAP Reach New Audience

  An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.

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  Agencies

  Maximizing the Value of Your Email List

  For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.

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  Agencies

  7 Ways to Turn ABM into a Revenue Driver

  Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

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  Agencies

  Five Ways Agencies Can Prove Their Value

  To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

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  Agencies

  Distinguishing Correlation From Causation in Marketing

  Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

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  Agencies

  Build Stronger Relationships with Programmatic Advertising

  Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

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  Agencies

  Make Your Marketing Team a Revenue Center: 3 Tips

  In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.