ROI Archives - Page 2 of 4

Driving Results With Granular Measurement

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

Facts & Figures

Scalability Outweighs Martech Functionality for Retailers: Forrester

Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester.

Demand Gen

The Benefits of NOT Marketing to Certain Customers

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Data Driven ROI

Attribution Models—Tips for Deciding Which Is Right For You

Does your business have attribution under control?
Here’s five tips for a better attribution strategy.

Data & Analytics

Big Data is Great, but Don’t Overlook the Power of Small Data

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Data Driven ROI

Expanding Marketing KPIs from Performance to Predictive

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Digital

3 Key Differences Between Affiliate and Referral Marketing

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

MarTech

The Price of Success: Martech Pricing Changes Under Consideration

More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.