research
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Agencies
Brand Development Research: 5 Pitfalls to Avoid
Here’s five tips to help you create better research for your brand.
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Agencies
IBM Report: Brands Must Get to Know Consumers Better
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.
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Agencies
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Pinterest Users Follow an Average of 9.3 Retail Companies on the Site
According to the “2012 Social and Mobile Commerce Study,” a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.
