Promotion

• Agencies

  TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans

  TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles.

• Agencies

  Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy

  Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint

• Agencies

  Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups

  Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.

• Agencies

  Sprint Pushes Perks and Instant Rewards

  Sprint is launching a new service status to offer paybacks for long-term customer loyalty.

  The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years

• Agencies

  Postscripts: February 11

  Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO

• Agencies

  Paige Premium Ties Movie Tickets to Jeans Try-On

  The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans

• Agencies

  Non Talbots Credit Card Holders Can Now Earn Loyalty Points

  Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases

• Agencies

  Reward Program Members are Word-of-Mouth Champs: Colloquy

  It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found

• Agencies

  Regal Lures Moviegoers with Oscar-Themed Sweepstakes

  Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

• Agencies

  Dunkin’ Donuts Rewards NY Commuters with Gift Cards

  Dunkin’ Donuts is slated to hit the streets of New York rewarding loyal customers for their patronage with gift cards.