Promotion

• Agencies

  P&G Adds Sweeps to Cheer Online Soap Opera

  Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

• Agencies

  7 Ways to Improve the Pop-Up Experience

  Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence

• Agencies

  Papa John’s Hits Super Bowl as Official Pizza Sponsor

  Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar

• Agencies

  Spot Shot Cleaner Hooks into Kid Film Fare

  A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children’s book classic “Cloudy with a Chance of Meatballs”

• Agencies

  Hilton Gives Loyalty Members, Staffers a Shot at the Grammy Red Carpet

  Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates– tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31

• Agencies

  Borders Names Dan Angus VP of Customer Loyalty

  Borders Group, Inc. has a new vice president of customer loyalty

• Agencies

  Office Depot Opens Loyalty Program in Puerto Rico

  Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program

• Agencies

  P&I Postscripts

  VISA: a worldwide Olympic Games’ sponsor for more than two decades, is encouraging cardholders to increase their frequency of use by offering a sweepstakes that will award one winner a trip to the Olympic Winter Games for life

• Agencies

  Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty

  The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”

• Agencies

  Twilight Star Poses in SoBe Skinsuits

  “Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors