“Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors—Cherimoya Punch and Strawberry Dragonfruit. The ads will appear in Sports Illustrated’s iconic Swimsuit issue, which hits newsstands Feb. 10.
Designed by make-up artist Joanne Gair, the two intricately hand-painted skinsuits were inspired by the new flavors and take their design cues from the SoBe bottles—from the painted scales right down to SoBe’s signature lizard, SoBe said.
The photo shoot took place in the Turks and Caicos where it took the artist 12 hours to paint the bikini and one-piece skinsuits.
“I think the ad shows just how good life with zero can look,” Angelique Krembs, SoBe marketing director, said in a release.
In a partnership with 7-Eleven, Ashley will appear on a poster available exclusively at 7-Eleven stores with the purchase of a SoBe Lifewater and the Sports Illustrated Swimsuit issue, a spokesperson said.
In a related development, SoBe’s “Zero Calories, Zero Inhibitions Vegas Sweepstakes” began yesterday and runs through Jan. 29 on SoBe.com. One winner and three friends will win tickets to the 2010 Sports Illustrated Swimsuit Edition launch in Las Vegas.
The new SoBe flavors are infused with vitamins, antioxidants, and herbal ingredients.
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