Promotion
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Agencies
Children Take Over Times Square Nov. 8th
On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to
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Agencies
Rayovac Launches Tie-in with Dr. Seuss’ The Cat in the Hat
This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the
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Agencies
C-Store Morph
Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.
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Agencies
VW and W Hotels Partner to Promote Phaeton
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs
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Agencies
Pepsi and Apple Promote Music on 100 Million Bottles
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March
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Agencies
Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get
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Agencies
Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’
It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,
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Agencies
POP Radio Buys SmartSource Radio
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast
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Agencies
MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day
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Agencies
McDonald’s Plays Monopoly Againwith Best Buy
McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to