Promotion

• Agencies

  Children Take Over Times Square Nov. 8th

  On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

• Agencies

  Lego Hosts Ornament-building in Mills Malls

  The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

• Agencies

  C-Store Morph

  Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

• Agencies

  VW and W Hotels Partner to Promote Phaeton

  Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

• Agencies

  Pepsi and Apple Promote Music on 100 Million Bottles

  Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March

• Agencies

  Reebok to Sponsor Latin Music Festivals

  Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get

• Agencies

  Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

  It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,

• Agencies

  POP Radio Buys SmartSource Radio

  In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast

• Agencies

  MasterCard to Break Promo for First Movie Tie In

  MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day

• Agencies

  Warner Bros. and Burger King Partner in International Promo

  Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.