Product Launch

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  Engagement

  Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico

  Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.

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  Data & Analytics

  Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

  How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

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  Acquisition

  Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

  When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

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  Data & Analytics

  Five Ways to Use Data for Successful Product Launches

  How to use qualitative and quantitative data together to avoid failed product launches.