Personalization

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  Agencies

  Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

  Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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  Data & Analytics

  CM Tech Round-Up: Email Segmentation and Targeting

  In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

• Agencies

  Triggered Email Volume on the Rise: Survey

  The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

• Agencies

  Managing the Buyer’s Journey Through Multiple Touchpoints

  Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

• Agencies

  Emails We Love: Chili’s Gets Personalization Right

  Chili’s gets targeting right, with a personalized email that hits all the right notes.

• Agencies

  Emails We Don’t Love: ProFlowers Gets Too Personal

  Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

• Data & Analytics

  Building Healthcare Relationships With Email

  Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

• Data & Analytics

  Make Sure Your Emails Get Delivered This Holiday Season

  How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

• Agencies

  Lyris One Addresses The Age of Exploding Data

  Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

• Data & Analytics

  2012 Look Book Spotlights Engaging Email Creative

  Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.