Personalization
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Agencies
Proving the ROI of Dynamic Content Marketing
Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.
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Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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Agencies
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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Agencies
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.
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Agencies
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
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Agencies
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]
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Agencies
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
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Agencies
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause.
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Agencies
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
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Agencies
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
