Personalization

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  Agencies

  Chief Marketer Listline June 18

  Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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  Agencies

  Chief Marketer Listline June 10

  Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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  Data & Analytics

  National Geographic Shifts to Less Frequent, More Targeted Email Strategy

  A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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  Data & Analytics

  Are Your Emails Getting Opened? Infographic

  This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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  Data & Analytics

  Using Enewsletters to Drive Customer Behavior

  Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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  Data & Analytics

  Are Your Email Clickthrough Rates Legitimate?

  Are you measuring the right click through rate to determine the success of your email marketing efforts?

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  Data & Analytics

  Increasing the Potential of Your Email File

  Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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  Data & Analytics

  Focus on Individual Consumers, Not Campaigns, in Email

  The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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  Data & Analytics

  Retail Retargeting in Email on the Rise

  Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

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  Agencies

  Dos and Don’ts for Using Video in Email

  As the technology to showcase it improves, so does the use of video as an engagement device in email.