Personalization

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  Acquisition

  4 Tips for Selling to CMOs

  Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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  Data & Analytics

  Using Personalization to Increase Conversions

  Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

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  Agencies

  Getting Personal: Leveraging Big Data for Better Connections

  The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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  Agencies

  Sorting Out the Chaos of Marketing Tech Change

  Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

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  Data & Analytics

  Triggered Email Volume, Opens and Clicks Rise

  Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

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  Data & Analytics

  Experian on Improving Email Marketing ROI

  A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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  Agencies

  Three Trends for Gaining a Competitive Edge

  IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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  Data & Analytics

  Four Tips for Email Marketing Success

  FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

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  Data & Analytics

  12 Tips for Better Responsive Design

  Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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  Data & Analytics

  Canada’s New Anti-Spam Law—What You Need to Know

  While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.