Personalization Archives - Page 3 of 13

Email

Email Targeting Fuels MGM Resorts & Focus on the Family

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

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Improve Your Customer Journey With Anonymous User Data

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

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Why You Need to Embrace Dynamic Creative

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

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Personalizing Email With Dynamic Content

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Agencies

Drizly Uses Personalization to Target Alcohol Buyers

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Agencies

Why Personalization Tops Targeting Every Time

Using targeting alone is a missed opportunity when it comes to engaging with users–personalization is the key to connecting with the right audience at the right time.

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Consider Individualization Rather Than Personalization

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

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Persona-Driven Marketing Success

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.