Partnership Marketing

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  Acquisition

  Nature Made Expands Reach With HelloFresh and Food Influencer Partnership 

  Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here’s a deep dive into the vitamin brand’s campaign.

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  Acquisition

  Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

  Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

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  Acquisition

  Tips from a Partnership Marketing Guru—Carnival’s VP Partnerships

  Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
  would like to reach his guests as much as he’d like to reach theirs.

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  Agencies

  8 Brand Partnerships to Steal Ideas From

  From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.