Optimization

• Mobile

  Mobile Advertising Technology Introduced

  Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.

• Mobile

  Mobile Game Distributor Buys Marketing Platform

  Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.

• Agencies

  Class Mobility

  In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

• Mobile

  Ford Goes Mobile for Edge

  Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones.

• Agencies

  Making the Mobile Optimization Call

  If Apple’s iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

• Agencies

  Pizza Hut Expands Super Bowl Promo Via Mobile Promo

  Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

• Agencies

  Window-Shopping the Small Screen

  Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

• Agencies

  Sprint Ties with 24 Via Mobile Content

  Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.

• Mobile

  Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research

  Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

• Agencies

  MyRatePlan.com the Right Call for Phone Services Seekers

  NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can turn to a consumer Web site, MyRatePlan.com, that consolidates information about available cell plans and handsets into a searchable database that users can access.