Optimization
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Agencies
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”
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Agencies
Medio Pitches On-Deck Mobile Search and Ads
Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business into the mobile world. But among the many factors that make search on a phone different from doing so on a desktop, one in particular may complicate life for the Big Three engines: the wireless carriers as gatekeepers of mobile services.
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Agencies
Boost Mobile Sets Loyalty Program to Music
Boost Mobile wants to win fans by improving their social lives.
The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.
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Agencies
Price Check on Aisle 12
Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could
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Agencies
Spalding Tips Mobile Marketing Push
Spalding is into a new game.
The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.
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Agencies
Buried Mobile and the Double Dip
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to
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Agencies
Pod Goes the Con
Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.
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Agencies
Yahoo Forms Alliance for Interactive TV Advertising
Yahoo Inc. has formed a strategic mobile advertising alliance with MobiTV Inc. that’s expected to lead to interactive TV promotions.
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Mobile
Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.
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Mobile
Network Launched for Internet Telemarketing to Cell Phones
Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.