Optimization

• Mobile

  Vibes’ Text Campaigns Generate 200 Million Messages

  Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message.

• Mobile

  Sprint, Google Pair on Wireless Broadband Network

  Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.

• Agencies

  Google May Bid on Wireless Spectrum

  Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.

• Agencies

  Can You Find Me Now?

  Google, Yahoo! and Microsoft have all optimized their search to help mobile users find what they want on the Web. Now Ask.com is rolling out a set of mobile services that will let owners of global positioning system-enabled handsets use the Web to find their way to local merchants.

• Mobile

  Live from the Mobile Marketing Forum: Sprite Launches Social Community for Teens on Cell Phones

  The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand.

• Mobile

  Live from the Mobile Marketing Forum: From the Mouths of Babes

  Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones.

• Mobile

  Live from the Mobile Marketing Forum: Consumer Engagement is Key

  Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience.

• Agencies

  Of Monkeys and Men

  In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.

• Agencies

  Soft Cell

  Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

• Agencies

  Looking for GPS in Local Mobile Search

  With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they