Optimization

• Mobile

  Nokia Acquires Enpocket to Expand Mobile Advertising

  Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.

• Agencies

  Mobile Service Provides Driving Directions

  Unable to find any high tech systems available on the market to assist him in this quest, Desai — who about five years ago headed up Voxify, a developer of speech recognition technology for call centers — decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.

• Mobile

  Kelsey Group Projects Boom in Mobile Search Advertising

  Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.

• Mobile

  Publicis Buys Mobile Marketing Agency Phonevalley

  Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.

• Mobile

  Satellite Security To Acquire Advanced Interactive Mobile Marketing System

  Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

• Agencies

  Office Depot Takes Its Marketing Mobile

  Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.

• Agencies

  Making the Mobile Optimization Call

  Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

• Agencies

  Putting Some “Global” in Local Mobile Search

  With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they

• Mobile

  College Students More Likely to Accept Mobile Ads: Study

  More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

• Mobile

  Condé Nast, Motricity Renew Mobile Services Pact

  Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions.