Optimization

• Agencies

  T-Mobile Drives NBA All-Star Voting

  T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

• Agencies

  Goes Best With

  Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

• Mobile

  NBC Universal Hires SinglePoint for Mobile Marketing

  NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.

• Agencies

  Boost Adds Mobile Coupons from Cellfire

  Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

• Agencies

  Nielsen Revamps Online, Mobile Measurement Arms

  The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

• Mobile

  Motricity to Acquire Infospace’s Mobile Services Biz

  Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction.

• Mobile

  Mobile Branding Still Challenged on Path to Robust Growth: Report

  Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

• Mobile

  Agilent Unveils Technology for Tracking Mobile Networks

  Agilent Technologies Inc. has introduced new technology for monitoring transaction data on mobile broadband networks. It’s designed for capturing, warehousing and reporting data.

• Mobile

  Israeli Firms to Target Personalized Ads to Mobile Devices

  Mobile search-engine advertising technology is being introduced in Israel. Two firms Media Layers and Unisurf have formed a partnership to distribute personalized advertising to all subscribers of mobile technology in Israel.

• Mobile

  DoubleClick Starts New Mobile Advertising Services

  DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.