Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.
Boost customers will be able to get the paperless offers on their mobile phones either via software downloaded to their phones or by accessing the Internet through Boost’s mobile home page and then going to the Cellfire Coupons site.
“Targeted services that meet the specific lifestyle wants and needs of our customers at an affordable price have contributed to our industry-leading growth,” said Courtney Bunn, senior product marketing manager for Boost Mobile in a statement. “Easy access to free mobile coupons from Cellfire provides our customers with additional opportunities to save.”
Unlike text-based coupons, Cellfire’s application-loaded discounts let customers store, search and use coupons across multiple merchants and locations. Merchants using Cellfire’s mobile couponing service include Hardee’s, Hollywood Video, Papa Johns and Taco Bueno.