Topic

Optimization

  • Agencies

    CBS, Freemantle Make ‘Price Is Right’ Interactive

    CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”

  • Mobile

    Harley-Davidson Taps Supermodel to Pitch New Bike

    Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller

  • Agencies

    It’s Mobile, Baby!

    Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first

  • Mobile

    U.K. Orders Virgin to Encrypt Mobile Devices

    Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner

  • Agencies

    Timberland, GSI Settle Text-Message Spam Suit

    The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers

  • Agencies

    Mobile Subscribers are Different: Forrester

    People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research

  • Mobile

    U.S. Mobile Internet at Critical Mass: Nielsen Mobile

    A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.

  • Mobile

    Bluetooth-WiFi Messaging Tested at Daytona 400

    Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities.

  • Agencies

    Whale Call

    Carvel’s Fudgie is swimming into mobile marketing this summer to promote the chain’s new line of frozen drinks. Consumers who text to 78247 will receive

  • Agencies

    Mobile Couponing on the Grow

    People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space