News

• Agencies

  DMA CEO Kimmel Steps Down: Woolley Named Interim CEO

  The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

• Data & Analytics

  Early Return (Visitors) in the Online Race

  Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

• New Look, Same Great Taste

  That’s what my everyday coffee brand tells me I

• Ruth Stevens

  Ruth Stevens is a B-to-B marketing consultant specializing in customer acquisition and retention.

• Robert Passikoff

  Robert Passikoff is the founder of Brand Keys.

• Richard Levey

  Richard H. Levey is senior editor of Chief Marketer. He joined Penton Media in 1997 as a member of the Direct editorial staff, covering beats such as database marketing, analytics and CRM. He was previously a market research project director at Simmons.

• Michael Kahn

  Michael Kahn is senior vice president of client services at Performics.

• John Murphy

  John Murphy is president of ReachMail.

• Jim Wheaton

  Jim Wheaton is the cofounder/principal of Wheaton Group/B2B Marketing.com.

• Herschell Gordon Lewis

  Copywriting guru Herschell Gordon Lewis is a regular columnist for Multichannel Merchant and wrote the "Curmudgeon at Large" column for Direct.