Mobile commerce

• Mobile

  Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

  More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

• Mobile

  Peapod Tries On Tesco’s Mcommerce Approach

  Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

• Digital

  Synonym-Aided Search Boosts Guess’s Website Performance

  Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
  The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

• Mobile

  Citi Targets Tablet Banking App to Kindle Fire

  Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

• Data & Analytics

  Smartphone Users Aim for Apps Over Mobile Web

  If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting

• Data & Analytics

  Half of Top Luxury Brands Are “Feeble” in Mobile: Study

  A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

• Direct Marketing | Print

  Mobile Users, Flummoxed By Log-In, Search and Payment Problems, Tweet Their Woes

  Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And 41% of the comments made about some of the top mobile-using retailers reflected a fair amount of frustration.

• Data & Analytics

  Mobile, Social Data Transforming Marketing for the Holidays—And Beyond

  Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

• Direct Marketing | Print

  Black Friday Round-Up: More DMers Connect With Shoppers via Mobile, Social

  Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.

• Digital

  Stocking the Shelves for M-Commerce

  If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone