Micro-Influencers

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  Acquisition

  Four Key Steps to Successful Influencer Marketing

  Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

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  Acquisition

  Move Over Celebs, Consumers Prefer Micro-Influencers

  Micro-influencers may have smaller audiences, but they deliver big results when it
  comes to impacting consumer decisions, according to a new survey.

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  Acquisition

  Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight

  Marketers are turning to influencers with smaller audiences where brands can take a
  more thoughtful and nuanced approached to connect with those audiences.

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  Acquisition

  What Micro-Influencers Really Think about Brands: Study

  A new study looks at how micro-influencers think about brand collaborations,
  content creation and overall social media use.