Topic

MarTech

  • MarTech

    Creating a Marketing Tech Blueprint

    Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

  • MarTech

    Use Tech to Get Customer-Obsessed

    Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

  • MarTech

    Marketing Ops Tech Tips

    Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

  • MarTech

    Would Your CMO Have a Beer With Your CTO?

    In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

  • MarTech

    Marketing Tech a Growing Space

    The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

  • Digital

    Fareportal’s In-House Marketing Tech

    Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

  • Technology

    Inside the 2015 Marketing Tech Landscape

    Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.

  • Technology

    Big Spending On Marketing Tech Acquisitions

    There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.

  • Agencies

    Using Data and Marketing Tech to Reach Empowered Customers

    Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

  • Social

    Old Spaghetti Factory Gets Local With Social

    The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.